Alebruja

Alebruja is a drink line of hand crafted aguas frescas. The name comes from combining the Spanish words “alebrije” and “bruja” which translate to spirit guide and witch. The concept is about different witches from around the world that used witchcraft for evil. The handmade alebrijes are inspired by the witches themselves. The outer packaging that holds the drinks is meant to look like a spellbook or grimoire. The drinks lay flat on velvet fabric and are held in place with elastic bands. On the inside of the book cover is a brief history of the brand and information on what the drinks represent